Artysta – Zawodowiec

Artysta – Zawodowiec

Artysta – Zawodowiec

[Artist  – Professional]

An educational program organized by The ING Polish Art Foundation. Over the course of two days students from Poland’s art schools can learn about tools and practices which will help them function as professional artists.

An educational program organized by The ING Polish Art Foundation. Over the course of two days students from Poland’s art schools can learn about tools and practices which will help them function as professional artists.

An educational program organized by The ING Polish Art Foundation. Over the course of two days students from Poland’s art schools can learn about tools and practices which will help them function as professional artists.

An educational program organized by The ING Polish Art Foundation. Over the course of two days students from Poland’s art schools can learn about tools and practices which will help them function as professional artists.

AZ_ul2_rozrzut
AZ_hands5
AZ_poster_roll2
AZ_ul2
AZ_ul_roz9
AZ_ul_roz4
AZ_ul_roz5b
AZ_torba_top
AZ_insta
AZ_pion_b_d6
AZ_poiom_black8
AZ_raport6
Mockups Design

→ visual identity                
client: ING Polish Art Foundation  
design: Alicja Kobza
year: 2019

We’ve designed a wide variety of promotional materials for the program. We developed a flexible and dynamic system which can be adapted for use in future editions: a central graphic element (changing from year to year) with text in diagonally opposite corners. This template is easy to use and works well in most formats and proportions.
The program’s 2019 edition had a somewhat abstract main theme: the extended and sequential process of becoming an artist. The head sculpture used as the central graphical element was selected because of it can be identified with either gender.